About Us

Mary Michaely Strategy & PR is an innovative boutique agency which provides services of strategy consulting, spokesmanship, PR, crisis management, internal communications, events management, content and marketing writing, digital and social media management for local and global clients in a wide range of sectors which include fashion and lifestyle, beauty and cosmetics, CPG, technology, auto, real-estate, finance, and travel.

Michaely brings over two decades of professional experience with leading global companies such as Colgate-Palmolive, Johnson & Johnson, BVLGARI, BURBBERY, GUESS, TOYWATC, SISLEY Paris, DECLEOR, Jimmy CHOO, Israeli Post office, Africa Israel subsidiary, Osem, Keter Plastic, Nova Medical and others. Michaely was awarded the "Roaring Lion" award for the successful penetration of TOYWATCH, the Italian global brand to Israel. Michaely holds an M.A in mass-communication media crisis management from Ben-Gurion University, Israel

Our Services

The firm provides a wide range of communication services:

  • Strategy consulting and PR plan – a customized program based on the client's needs and vision
  • Media crisis management
  • Relationship management with media platforms, journalists, bloggers, opinion leaders, celebrities, and business leaders
  • Global markets penetration to Israel- building their brand Image and public opinion
  • Developing & Executing the PR plan to impact on public opinion
  • Managing PR events, launching products or services, press conferences, bloggers round tables, gala events, media days, workshops, etc
  • Initiating marketing activities to win a maximized prominence and coverage by all media platforms digital and traditional
  • Initiating commercial cooperation's between companies
  • Content and marketing writing

Our Sectors

The Agency has experience of years, working with leading companies in Israel and worldwide, in variety of sectors:

  • Auto
  • Technology
  • Beauty & Cosmetics
  • Fashion & Lifestyle
  • CPG
  • Real-Estate
  • Finance
  • Health-Care
  • Travel

Contact Us:

Mary Michaely - Strategy & PR


Mary Michaely - Strategy & PR

40 Shlomzion St.